What the public hears about the profession of journalism these days is pretty bad, and journalists themselves are usually the first to lament the state of the industry and debate what can be done to stop the bleeding.

 Most of my colleagues say they got into the profession because they love reporting the news, chasing down breaking stories, holding government responsible, and creating a sense of community and a world that has become very fragmented. At local papers, they are often very connected to the communities they cover.


 One thing I hear often is 'I didn't get into journalism for the money...', followed by a list of things they love about the job - meeting new people, experiencing humanity at its best (and worst), being the first to break a big story, crafting an article, photo or video to tell that story in the best way possible. Over the past 25 years I have experienced all of these things - all the stuff that makes up everyday life with hundreds of people both in my own neighborhood and beyond. I sat in the living room of a family that lost their son to a war less than 24 hours prior. I have stood on the sidelines at Eagles championship games. I flew upside-down in a stunt plane. I met Darth Vader. I have photographed every president since Gerald Ford. I have been in the middle of riots, protests, peace marches, vigils, parades and memorial services. Even the day-to-day stuff was enjoyable - connecting with readers and bringing them a view of the world just outside their doors.

 And no, I didn't get into this business to get rich, I got into it because I liked the work and found it meaningful.

 But don't confuse that ideal with the business side of the profession - it is about the money in as much as there will not be any journalists if a new business model isn't found. Traditional revenue streams are drying up quickly, and the scramble is on to find new ways to pay for it all. And while media companies are trying everything from pay walls and mobile apps to tablet giveaways and sponsorships to find new revenue, they are aiming for a very fast-moving target that will likely continue to stay that way for a long time.

 Journalists need to be aware of that business, understand the economics of the web, explore new ways of story-telling, and be willing to accept that perhaps they way things have always been done might not be how they can happen in the future.

 Yes, some projects will never generate revenue, but are worth pursuing anyway simply because they are important. And sometimes taking on something just for the love of it with little or no pay can lead to opportunities that will eventually deliver a check. These are all decisions that must be weighed carefully.

 But to simply ignore the revenue side of the profession in the long-term is foolish. Nobody will do this for us -  face it, many would be happy to see local media just fade away. We have to be honest about what works and what does not, and set aside assumptions about the value of what we produce. We must be willing to try something new, even if it doesn't fit into the 'traditional' way of doing things.

 If we fail to do this, journalism will become a hobby instead of a profession. That is not enough.

 The job I loved may not be around for much longer. With some imagination and open minds, however, maybe it will change into something else just as meaningful and enjoyable.

Note: I was a photographer at The Reporter for 27 years, and an online editor there for 3 years. I am currently part of a team setting up and training colleagues in several states on a new computer system that will allow journalists at dozens of Digital First Media properties to work together in the 'cloud' on both print and online products.

Want to see the farm that your house was built over?

Want to see Airport Square when it was still an airport?

Check out the Historic Aerials web site, where you can find aerial photos of much of the east coast and other parts of the country dating back as far as the 1920's. The first photo of the Lansdale area that appears on the site is 1948.

You can navigate around the map Google-style, though the site is NOT affilliated with Google. They sell digital copies of the photos which you can download and print at home or a commercial printer.

Five Points, Montgomeryville, PA, 1948

Thanks to Old Images of Montgomery County for highlighting this on their Facebook page

 The ground is soggy, the trees are bare, and patches of snow can still be found in the corners of the Nor-Gwyn baseball fields. But the first practices of the season are underway, so spring can't be too far away.

 

 A good local business will quote you a fair price for a repair service, perform the service with quality and integrity, and back up their work with a guarantee. You will leave feeling like you were treated fairly, but a little upset about the unexpected expenditure.

 A bad local business will quote you a low price on a repair, then introduce a series of setbacks and add-ons. You will leave feeling like you were cheated and second-guess your choices.

  A local business run by geniuses will quote you a fair price for that repair service, warn you that the price could possibly go much higher if things don't go well, then come in a little under their quote with a reassurance that everything went great and you have nothing to worry about. You will leave feeling fantastic that you just spent hundreds of dollars that you had no idea you would be spending just 24 hours earlier, but avoided a speeding bullet.

• It's not the cold, it's the wind.
• I wouldn't want to live in LA, I like seasons.
• If you don't like the weather, wait five minutes (mostly New England)
• Nor'Easter (no matter where the storm comes from).
• At least we don't get tornadoes (hmmm, really?), we get wind shear.
• Shoveling all that snow was horrible, it took the contractor a half-hour to clean up.
• Where's the rain / snow line now?
• We have six seasons - winter, mud, spring, summer, fall, Christmas.
• Is this an acorn year?
• Channel 6 says 4 inches, but channel 10 says 8 inches. Channel 3 says a coating to an inch. So I'll average them and it will snow 5 inches, but let me check channel 29 and The Weather Channel first.
• I never pay attention to weather forecasts, they're always wrong.
• A coating to an inch.
• Small stream flooding.
• the European model.
• Black ice.
• Teeming rain.
• Early dismissal.
• Two-hour delay.
• Code blue.
• Code red.
• It's not the heat, it's the...c'mon now, everybody together...humidity!
• If the earth is warming, why is it so damn cold outside!

 Well, everybody else has weighed in, so I may as well join the fun.
 Despite my initial near total lack of interest in the Big Game this year (which I have to admit got pretty interesting after the lights went out), I always enjoy watching the Don Drapers of the world try to out-do each other for our attention between plays.
 USA Today released their Ad Meter list after the game, and the Clydesdale once again rose to the top of the help of Super Ads.
 My personal favorite, the Oreos in the library (ever seen a fight in whispers?) wasn't even in the top ten, however, coming in at a mediocre #26.
 I generally discount the talking baby, the chips, the colorful candy, and yes, the gorgeous horses because I consider these re-runs. These companies found something that works, and basically just re-tool it every year knowing that people will laugh and ooh and aah - nothing risked, nothing lost.
 I also discount all the 'shock' ads ('Too hot for TV! Too sexy for TV! And new this year, Too Racist for TV!).
 Of course there was the ad that made everybody lose their nachos, you know - the model and the geek - these ads are like modern art. They don't care if anybody likes them, the point is to get attention and make people talk about the purpose of their existence (done!). So while that ad rated the lowest (and cooled down my long-distance celebrity lust for the model by, well, a lot), the owner of the company is basking in his (apparent) success.
 Here's a much better kissing commercial, though you didn't see it on TV during the game unless you lived in two or three select cities in the midwest. Replace disgusting with surreal, and here you go:



 You may remember last year's WF ad, where the name of the beer never got mentioned. Or maybe you don't remember it, since it only aired in North Platte, Nebraska.
 Anyway, here is my armchair review of a few notable ads, for what it's worth:

Ads I liked

  
 Oreos: Classic physical comedy with an understated sound track.
 Miracle stain: Great story.
 The Big Pitch: It's like, the writers couldn't think of anything to do with Paul Rudd and Seth Rogen, so they created an ad about Paul Rudd and Seth Rogen thinking of something to do. But somehow it was still funny, and I even remembered the product since it displayed an image of LeBron James.
 Best Buy: Amy Poehler asking the salesman to read her '50 Shades of Gray' was odd, even a little disturbing, but worked somehow.
 Wish Granted (Toyota): Watch that spare tire disappear.

Ads I didn't like

 The Kiss: See explanation above.
 Hot Bots (Kia): Just didn't get it
 Audi prom: The car didn't make him brave, it made him a stalker.

Ads I was supposed to like but didn't

 Farmer: Yeah, I know, folk hero Paul Harvey, American-made trucks, what's not to like? The photos were great, the presentation was clean, and if you like PH, he was at his best in this speech. But while God may have made farmers, he doesn't make trucks,  and in the end I felt manipulated, not inspired.
 Jeep soldiers: Replace farmers with soldiers - using our good will toward our troops to sell cars. It just felt wrong. Sorry, Oprah.
 Pistachios (Gagnam Style): This ad wins the wasted potential award for what could have been a great play on what has quickly become an over-used cultural icon. Unfortunately they did very little with it, except dressing the dancers as nuts. Forgettable.

Winter is supposed to look like this...

Stony Creek Park, December, 2012

But has looked a lot more like this lately.

Upper Gwynedd January 2013