Two things come to mind when I watch this video of employees at a new Microsoft store dancing a la Texas Roadhouse:



First, Microsoft will never be 'cool.' They should stop trying. It always ends in disaster (remember the SongSmith video?). Apple wins; you're still bigger; get over it.

Second, in-store dancing is bad for inventory control. Check out the woman in the white shirt at 2:14 as she appears to work a five-fingered discount into her dance routine.